To Discount or not to Discount?

This is an encore post appropriate for the back to school season. I might print the flyer sent out through school email and try for the discount again this year. 

I noticed a Walgreens store across town with a sign advertising teacher discounts on Wednesdays in August. I had a shopping list ready, so I decided to try out the store closest to my home, conveniently located on my route to and from school. First, I looked at their sign to see if they were advertising the discount deal.

Hmmm. Maybe not. Is this the advertising equivalent of the blank stare? So I waited a moment, and the sign changed – to this.


I took a chance, went in anyway, and filled my cart. Discount or not, there were many good advertised deals on my list. With a cart full of contact solutions, shampoos, hearing aid batteries, and buy-one get-one vitamins, I proceeded to the checkout with my teacher ID in hand and a question on the tip of my tongue: “I saw the sign on another store in town. Are you also offering the teacher discount?”
Remember the blank stare in the first picture? It was mirrored on her face. “Uh– I don’t know. I’ll call the manager.” She did, the manager said yes, so the clerk sent me to the correct register for specials like this and paged the other clerk, who joined the Blank Face Brigade as she started up her register. “Uh – I don’t know. I’ll call the manager.” This call included, “How do I ring this up?”
In the end, I did get the discount. Lack of knowledge aside, the store clerks were helpful and willing to ask, and the manager was willing to guide them through the process.
I didn’t mention the signs. I thought they had enough on their minds.
Update: This year, Walgreen’s might be targeting a different crowd. As seen on Facebook:
'Nuff said.

‘Nuff said.

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