>What’s your passion? What have you always dreamed of doing but have never had the resources? Those are the questions that Prilosec wants people to answer. Yes, Prilosec – the “Official Sponsor of Everything You Do Without Heartburn” promotion.
This promotion caught my eye not because Brett Favre was a spokesperson for the brand at one time, but because Amigo was a major consumer of the over the counter antacid when he had major tummy troubles at age 16. Teenaged boys don’t usually lose 40 pounds in a time span of six weeks, but he did.
Several months of a bland diet with no dairy, many bottles of acidophilus, and daily doses of Prilosec OTC, and test upon test upon test, he gradually regained his health.
The “Everything You Do” campaign, however, isn’t about illness. It’s about people’s passions, ideas, and wishes. It’s about sponsoring people’s dreams and helping them take their hobbies or interests to the next level. It’s about ordinary people, folks like me and you.
In categories like Arts & Crafts and Food & Cuisine, applicants ask for support to buy equipment or supplies in order to create their art and reach a larger audience. Many suggest that reaching an audience is an exciting opportunity, a chance to spread enjoyment and knowledge. Some in the Home and Garden category suggest that sponsorship will allow them to share their blooms and produce. Generosity is a popular motivation: read the Pets and Animals section and look for the Rescue operations.
If I applied, I might ask for funding to take a leave of absence from my teaching job and work with Husband to write our parenting memoir; its working title is Educating Amigo. We believe the story will be inspiring and helpful to other families raising children with disabilities and *ahem* educational to educators.
If you’re interested in applying or voting for projects, look for more information and inspiration – in the “Official Sponsor of Everything you do without Heartburn.”
I wrote this review while participating in a blog campaign by Mom Central on behalf of Prilosec OTC. Mom Central sent me a small gift card to thank me for taking the time to participate.
>Oh very cool. I'll vote for you! And I just posted about Oliver and Prilosec. Doc said yesterday that he may have an ulcer. Huh. He's 15.
>That's a pretty neat idea for an ad campaign.