>It’s really more of a pyramid. A pyramid process, that is; it’s still trees. Bloggers recruit more people to click on tree buttons, therefore planting more trees, and credit goes to the blogger for gathering more clicks for trees.

Does it make sense? Not yet? Okay, here’s the whole story.

Ruba.com is a new travel site that features travel guides and tour reviews. Ruba staff are also very environmentally conscious; they want the natural world to stay lovely for future travelers. To offset some of the negative effects of travel, Ruba is sponsoring a Ponzi Tree Scheme. For each badge planted on a blog, they’ll plant a tree. For each click on a blog’s tree button, another tree gets planted and the blogger gets credited with the tree. No cash changes hands, no swindles take place. Disappointed? I hope not. Ruba is working with Trees for the Future to make a positive impact on our world. By spreading the word through the blogosphere, they can raise the number of interested people and plant even more trees – up to a limit of 100,000. Ruba’s Ponzi Tree-Planting Scheme will run until Earth Day’s 40th Anniversary on April 22, 2010.

I’m a small-time blogger, but my readers are loyal and green. Please click on the Ruba.com tree-planting badge in the right sidebar. If you have a blog, please consider placing a badge in your sidebar, too. It’ll widen the network and increase the number of trees in our still-beautiful world.

This is not a sponsored post in any way. Ruba.com sent me the information and after browsing their site, I decided it was a valid program and a good cause. Earth Day began in Wisconsin, after all. I’m proud to contribute to it’s 40th anniversary.